August 2, 2023

May 21, 2024

How Communication is Reinventing the Future of Work

Think of effective communication like the well-oiled gears in a machine — essential to keep everything running smoothly and efficiently. When information and ideas flow seamlessly across a company, like parts moving smoothly in a well-built engine, the operation runs better. When the lines of communication get tangled, just like a spanner in the works, it can lead to breakdowns and malfunctions in the system.

Good communication in a workplace is like a blueprint for a well-structured building — it helps everyone understand their role and how they fit into the bigger picture. This clear understanding not only reduces errors but also fosters a positive environment where everyone feels included and valued.

With more people clocking in from different locations—even different time zones—maintaining these clear 'blueprints' and 'well-oiled gears' of communication is more crucial than ever. Whether it's a manager outlining the production goals, a team troubleshooting a mechanical issue, shift workers coordinating their handovers and tasks, or an employee offering feedback, every interaction hinges on effective communication. That's why investing in good communication tools and practices is not just necessary; it's smart business. DeepHow is reimagining industrial communication, offering a platform that connects, bridges gaps, and refines the blueprint for success.


It’s where ideas can be shared and knowledge can be easily transferred, reducing communication bottlenecks and enhancing productivity.


It breaks down geographical and time-boxed barriers, enabling smooth communication regardless of shift, location, or time zone. DeepHow encourages open dialogue, supports team collaboration, and fosters a sense of community and camaraderie. With DeepHow, every member of your team not only has access to vital information but they can also contribute their unique insights and expertise. It's not just about ensuring your operations run like a well-oiled machine; it's about fostering a workspace that thrives on shared knowledge and mutual respect.



Necessity Breeds Innovation

Founded by visionary leaders who recognized the crucial need for effective communication in organizations, DeepHow was conceived to narrow the communication gap within and across organizations. They saw how miscommunication or lack thereof could hinder progress, interfere with employee engagement, and even derail projects. They also recognized the unique communication challenges presented by geographically dispersed teams. Regardless of how many sites a company possesses, the products they produce must be consistent for their customers. DeepHow is a critical asset to ensuring consistency across multi-site organizations. 


The Details and Hurdles of Organizational Communication

Traditional communication methods, such as email, memos, meetings, and even in-person training, come with their fair share of limitations. These modes are often one-way streets, rarely allowing for real-time feedback or spontaneous collaboration. In-person training takes valuable resources off the line, interrupting workflows and production schedules.

Shift work creates another level of complexity. When employees work different hours, synchronizing training or meetings becomes a logistical challenge. Important information may not reach all employees, creating gaps in knowledge and inconsistencies in work procedures. 

Language barriers can further exacerbate these communication challenges. With global teams and diverse workplaces, delivering clear and consistent messages across different languages can be a tough task, and misunderstandings can easily arise. 

Information overwhelm often occurs when using traditional training methods, causing essential messages to be missed or forgotten. This information may get lost in a cluttered inbox or buried within a lengthy meeting agenda. All these factors can stifle innovation, create barriers to efficient decision-making, and impact the overall productivity and effectiveness of an organization.



Redefining Communication and Collaboration Landscape

We understand your unique challenges. We know how crucial it is to get this right—because when communication thrives, your people and your businesses succeed. We believe in the power of support and the strength of a truly connected workforce.

DeepHow is not just a tool, it's a bridge. Here are some of our standout features that power communication for thousands of teams globally:


Private Social Network  —  DeepHow offers a closed social network for your organization, providing a dedicated space for employees to interact and share ideas through comments on published videos and reactions to those videos.

Easy Access to Knowledge  —  With information available on-the-fly, DeepHow promotes a culture of continuous learning. It also makes knowledge sharing more efficient and accessible, no matter where employees are located. Simply publish a video to the appropriate workspace, or assign it to a group of users as a skill.

Asynchronous Learning  —  DeepHow allows for asynchronous learning, enabling users to learn at their own pace and comment or ask questions when it's most convenient for them, leading to more thoughtful and in-depth discussions.

Interactive Video Commenting  —  Interactive features are the heart and soul of DeepHow. From sending updates on new training modules to facilitating discussions around content, it keeps users engaged and promotes a culture of continuous learning. DeepHow encourages feedback from employees, creating a feedback loop that supports continuous improvement and adapts to the evolving needs of the organization.



Analytics  —  DeepHow provides data on recently viewed videos, trending content, and user viewing habits. This allows organizations to better understand their employees' learning needs and interests, and make data-driven decisions to improve training content.

•  Recently Viewed Videos: Insights on what content your employees consume can help identify trending topics and areas of interest.

•  Suggested Videos: Personalized recommendations based on individual viewing habits keep employees engaged and promote continuous learning.

•  Real-Time Viewership: Get a snapshot of what content is currently being watched across your organization. 


Promoting Inclusivity and Positivity

Inclusivity and positivity are more than just buzzwords in the world of DeepHow. The platform is designed to ensure every voice is heard and valued. It enables a positive and supportive atmosphere where employees can be recognized and “star” performers can be elevated, boosting morale and engagement.

Elevating Star Performers  —  Recognizing and rewarding high-performing employees can boost overall workplace morale and productivity. A study by Forbes shows that organizations that effectively recognize their employees see a 31% lower voluntary turnover rate. Recognition of these impactful employees promotes individual growth and creates a benchmark of excellence, inspiring other team members to follow suit and fostering a culture of continuous learning and high performance.

Encourages Employee-Generated Content  —  A supportive work environment encourages collaboration, creativity, and a sense of belonging among employees. According to a study by the Association for Talent Development (ATD), a supportive workplace fosters engagement and improves productivity, and employees in such environments are 20% more likely to stay with their current employers. With DeepHow, your SMEs can showcase their expertise and skill, making them recognizable and trusted faces organization-wide. In an era of high employee churn, every retention tactic must be prioritized to maintain an effective workforce.

Facilitates Mentorship  —  DeepHow provides a unique platform that facilitates mentorship, enabling experienced employees to share their knowledge with newcomers. This fosters a culture of learning and development within the organization, strengthening relationships between different team members. Additionally, it empowers experts in their fields to become recognized leaders and mentors. Overall, DeepHow bridges the gap between different experience levels, fostering an environment of growth and mutual respect.



Language Inclusivity  —  A report by the American Community Survey shows that nearly 22% of the U.S. population, or one out of every 5 people, speaks a language other than English at home. This emphasizes the growing need for promoting language inclusivity in organizational communication tools to accommodate the increasingly diverse workforce. We all deserve to show up authentically at work. Understanding this, DeepHow stands out with its powerful translation and transcription features, covering over 47 languages and counting. The platform is continuously updated, with new languages being added often, ensuring your teams can communicate effectively regardless of language barriers, at no additional cost.

Positivity  —  According to a study conducted by Gallup, employees who report a high degree of positivity in their workplace are more productive and have lower rates of absenteeism. These positive work cultures also attract and retain employees better than less positive environments.


A Tale of Two Companies: The Influence of Internal Communication

The Demise of Sears

One prominent example of a company suffering due to ineffective communication is Sears, once America's largest retailer. While many factors contributed to Sears' downfall, poor internal communication was a significant issue. Executives at Sears had a vision for transforming the company into a more digital, integrated retail operation, but they failed to communicate this vision effectively to employees. As a result, there was a lack of understanding and engagement with the new strategy, leading to inconsistent implementation. The communication breakdown resulted in a disjointed customer experience, an increasingly demoralized workforce, and, ultimately, bankruptcy for the company.


The Success of Google

Google is a prime example of how effective communication can contribute to a company's success. Google puts a lot of emphasis on open, transparent communication among all levels of employees. The company fosters a culture where employees are encouraged to voice their ideas and opinions. Google's weekly "TGIF" (Thank God It's Friday) meetings embody this philosophy. In these meetings, co-founders Larry Page and Sergey Brin and other executives share updates and news about the company and field questions from employees. This openness has been key to fostering a sense of community and inclusion within the company, leading to higher levels of engagement and productivity. Google's success as one of the world's most valuable companies showcases the power of good communication.



DeepHow: A Case Study in Fostering Communication

Let’s dive into the story of how Anheuser-Busch harnessed DeepHow to shape its communication methods and streamline its process. 

Initially, DeepHow was implemented to digitally capture and document critical shop floor procedures. As Anheuser-Busch began to utilize the platform with tremendous success, they discovered that DeepHow's capabilities stretched far beyond mere procedural documentation. The tool's versatility sparked interest across multiple departments, and soon the team was exploring inventive ways to leverage DeepHow for broader information sharing.

One department that found a unique opportunity for DeepHow was the safety team. Recognizing the constant risks and safety incidents inherent to the manufacturing environment, they identified that DeepHow could serve as an indispensable asset for communicating safety protocols and incident responses effectively. This discovery marked a significant shift in perspective—DeepHow was no longer perceived as a mere video solution; it emerged as an all-encompassing communication solution.

Embracing this expanded view of DeepHow, the team began creating safety and leadership videos. They swiftly disseminated this content through DeepHow, embedding the videos into their monthly newsletters and reaching employees across all departments and locations. And the journey didn't end there. DeepHow's robust analytics capabilities empowered the organization to track employee engagement, monitor the viewership of the shared content, and evaluate the platform's impact.


“We quickly realized that DeepHow is more than just a video solution - it’s a communications solution.” —  Joseph Whitmarsh, Anheuser-Busch, Training Coordinator


Encouraged by these insights, Anheuser-Busch broadened their use of DeepHow to meet other communication needs, including creating welcoming videos for new employees, virtual tours of facilities around the globe, and recruitment videos to share with prospective hires. As stated by Joseph Whitmarsh, Training Coordinator: “We quickly realized that DeepHow is more than just a video solution - it’s a communications solution.” These innovative uses of DeepHow help foster an inclusive, interconnected workplace culture.


An Innovator in Organizational Communication

In an era where remote work and geographically dispersed teams are increasingly common, DeepHow serves as a lifeline, connecting employees across multiple sites, shifts, and time zones. It's a platform that promotes not just communication, but community. Employees are empowered to be a part of a thriving, engaging, and supportive professional network. The unique blend of technology and a user-friendly interface makes it easy for employees to connect, share ideas, and collaborate. 



Beyond communication, DeepHow also addresses the knowledge-sharing need many organizations crave. With an innovative approach to capturing, sharing, and preserving institutional knowledge, DeepHow ensures that vital information is not siloed or lost, but shared and accessible.

In essence, DeepHow is not just a tool, but a solution that revolutionizes the way organizations communicate, collaborate, and evolve. It is a testament to how technology, when harnessed right, can serve as a catalyst for positive organizational change.


Multiple Access Points for User Convenience

DeepHow stands out with its emphasis on user accessibility. With multiple access methods, vital information and training content are never out of reach. The platform caters to diverse user preferences, meeting your teams where they’re at:


QR Code Access  —  Simply scan a QR code to immediately access specific content. Quick, simple, and convenient.

Mobile App  —  Stay connected and learn on the go with DeepHow’s mobile app. It's a world of learning right at your fingertips.

Desktop Access  —  Prefer to learn on a larger screen? No problem. DeepHow's desktop version gives you the same seamless experience with a broader view.


A Future Ready Solution

As we progress into the digital age, it's clear that companies need to equip themselves with robust, adaptable solutions that can meet their unique challenges and ensure they're future-ready. By facilitating clear, engaging, and inclusive communication, DeepHow unites teams across shifts, geographical locations, cultures, and languages, ensuring everyone stays connected and informed.

But more importantly, DeepHow prepares organizations for the future. In an era where continuous improvement, innovation, and adaptability are key to staying competitive, there's no denying the growing importance of digital tools and AI technology. DeepHow is not just keeping pace with these developments—it's setting the pace. With DeepHow, you're not just ready for the future—you're leading the charge.

Now, it's time to turn the lens onto your organization. What are the unique communication challenges you face? How could a tool like DeepHow transform your operational processes and communication strategies?

To get a clearer picture of how DeepHow could fit into your organization, check out our in-depth case study of how Stanley Black & Decker successfully reduced their onboarding costs by 54% with DeepHow’s platform. Explore the possibilities and take the first step towards fostering a more connected, innovative, and future-ready workplace.

Read Our Case Study

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